EU Referendum


Scotland: saved by the FUD?


15/09/2014



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In a classic response to a challenge to the status quo, we have seen the establishment pour out a torrent of FUD, indicative of exactly what we might expect at the tail end of an EU referendum campaign, if the "out" camp ever looks like winning.

So transparent is the tactic that it had the Sunday Herald lifting the lid off it, noting that the "no" campaign had described it as "Project Fear", even though the official title of the London government's rebuttal document was "United Kingdom, united future: Conclusions of the Scotland analysis programme".

This has had the "yes" campaign producing its own rebuttal (pictured top), after Mr Salmond had already produced his 670-page exit plan. And now, Sunday Herald columnist Iain Macwhirter thinks the FUD isn't working (examples below).

So many Scots refused to heed the warnings of press, politicians and banks, he says, because this has been a truly bottom-up movement, that rose from obscurity in drafty halls and internet chatrooms; ignored by the establishment and ridiculed by the press; dismissed by polling gurus like Nate Silver who said a Yes was "almost inconceivable".

It has, Macwhirter asserts, been mediated through new-fangled social media and old-fashioned word of mouth. The internet has given anyone with a computer the ability to correlate, often in real time, what they are being told is going on with what is really going on. This may be the first election in which the mainstream media ceased to be the mainstream. 

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Perhaps, he then says, the atmosphere before the 1945 Labour election landslide was similar to this. That was the last time that ordinary people in this country took charge of the political process by the scruff of the neck and demanded radical change. Certainly, 1997, the year of the Labour landslide and the devolution referendum, was a non-event by comparison. There was none of the optimism, engagement, cultural and political - the fun. The Scottish people have entered history, not to pick a fight with England, but to have a party.

If Scots take the momentous step of voting "yes" on Thursday, the shockwave will be felt across the world, Macwhirter concludes. In Europe, governments will look at regional movements like Catalonia in a new light. America will watch in amazement as the old country disintegrates, concerned about the strategic implications for NATO of Trident moving elsewhere.

In England, he tells us, social democrats, who have felt excluded from British politics for that last 30 years of neoliberal economic hegemony, will gain renewed hope that it is possible for people to challenge the political and economic establishment.

In my view, though, it is more likely that the status quo will prevail. My expectation is that, for the "yes" campaign to win, it needed to be 10-15 points ahead in the polls, and climbing. And, when the "no" campaign wins, we will be able to say that Salmond's 670-page "exit plan" was not good enough to check the FUD, which was allowed to flow unchecked.

If, on the other hand, the "yes" campaign wins, we can agree with Macwhirter that it was because their campaign has been a truly bottom-up movement, that rose from obscurity in drafty halls and internet chatrooms; mediated through new-fangled social media and old-fashioned word of mouth.

And if that is the case, then perhaps we have a chance of winning an EU referendum. But even then, we will still note that the "yes" campaign had to deliver a 670-page "exit plan" and fight off the FUD. To that extent, we have a case whichever side wins, although my mind is still set on the "no" campaign winning, primarily because of a failed exit plan.

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